Several special edition Mustangs and packages were sold in 1966. The Mustang Player’s Special Edition was definitely the most interesting of the special editions. The Player’s Special Edition Mustang was a partnership between Ford and the John Player and Sons tobacco company (this was the 60s remember). The Mustangs were used to promote the cigarette by the John Player and Sons division of Imperial Tobacco Canada specifically. The cars were part of a contest and people could win the cars.