New for 2008 and back again for 2009 was the limited-edition Warriors in Pink Mustang – designed exclusively in support of Susan G. Komen for the Cure. Produced in celebration of Susan G. Komen for the Cure’s 25th Anniversary, the vehicle featured unique pink exterior and interior design accents. Sales from the Warriors in Pink edition helped raise funds for Susan G. Komen for the Cure. The Warriors in Pink option was available with performance white, silver metallic, or black exterior paints on the coupe or convertible body styles.
The 2009 Ford Warriors In Pink Mustang was limited to 1000 units and will be available in dealerships this summer. Connie Fontaine, who was Ford Experiential Marketing manager at the time said:
“Thanks to the tremendous response from our dealers and customers to the 2008 ‘Warriors in Pink’ Mustang, we knew we needed to continue offering the package, and we’re happy to be able to increase our support for the Cure at the same time”
The warriors in pink package includes a special pink exterior color, pink ribbon decal, pony logo and a special pony grille with fog lights.
Other highlights include:
Pink ribbon and Pony fender badge.
Pink ‘Mustang’ rocker tape stripe.
Charcoal leather seats and Charcoal floor mats with Pink contrast stitching.
Leather-wrapped aluminum spoke steering wheel with Pink contrast stitching.
Unique Pony grille with chrome bezel and fog lamps.
Ford revved up its 2007 Warriors in Pink campaign in support of Susan G. Komen for the Cure by announcing a very special edition call the 2008 Mustang with Warriors in Pink package. Produced in a limited edition of 2,500 units, the Mustang with Warriors in Pink package was the first-ever Ford vehicle designed exclusively in support of Susan G. Komen for the Cure. Ford was already a big supporter having dedicated more than $90 million in cash and in-kind donations to save lives and end breast cancer up to that point.
Launched in 2006, the Ford Warriors in Pink campaign recognized the strength and courage it takes to deal with the everyday challenges of fighting breast cancer. The Warriors in Pink collection of apparel for men and women feature important symbols signifying the message of hope, strength and unity in the commitment to the fight against breast cancer. Three new Warrior symbols debut that year, representing the Warrior spirit in each one of us, from power and courage to strength and compassion. These new symbols were found on additional apparel items available for men, women and children. All apparel is available on Fordcares.com and 100 percent of net proceeds will be donated to Komen for the Cure. More than $1 million of merchandise was sold in 2006.
“Ford has been a long-standing supporter of Komen for the Cure and this year we’ve designed a special product to help raise awareness and find a cure for breast cancer” said Connie Fontaine, Ford Customer Experience Manager. “For the 2007 campaign, Ford truly breaks the mold by creating the first-ever Ford 2008 Mustang with Warriors in Pink package to support Komen for the Cure. With the addition of the new Mustang to Ford’s already powerful line of Warriors in Pink gear available at Fordcares.com, we plan to have yet another successful year as we provide our support in the fight against breast cancer.”
Sales from the Warriors in Pink package helped raise funds for Susan G. Komen for the Cure. Ford’s goal was to donate more than half a million dollars through these sales in addition to other fundraising efforts but it is unclear whether they hit this goal.
Available on V-6 Premium Array Coupe or Convertible models, the Mustang with Warriors in Pink package added a pink ribbon and Pony fender badge, pink Mustang rocker tape striping, charcoal leather seats with pink stitching, aluminum-spoke steering wheel with pink stitching and charcoal floormats with pink ribbon and contrast stitching. The Mustang with Warriors in Pink package, which includes the Mustang Pony package, was available in three colors to please the spirits of all Warriors: black, Metallic Silver and Performance White.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org.