When the first-generation Ford Mustang officially reached dealerships on April 17, 1964, the car had already been in production at Ford’s Rouge complex in Dearborn, Michigan, for several weeks. Ford had strategically distributed thousands of Mustangs across North American dealerships in preparation for the highly anticipated launch. Yet among the cars placed in showrooms were roughly 180 early-production examples that were never intended to become privately owned vehicles.
One of those cars was a Wimbledon White Mustang convertible bearing serial number 5F08F100001—the car now recognized as Mustang No. 1. It had been delivered to George Parsons Ford in St. John’s, Newfoundland, where it was supposed to serve as a promotional and evaluation vehicle. Ford had designated these early cars for internal testing, publicity, and other non-retail purposes.
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