Ford gave people all across the USA the opportunity to enter one of many national sweepstakes. There were several National Sweepstakes which featured specially ordered 1967 Mustangs. Tussy Cosmetics decided to join forces with the Ford Motor Company in an effort to promote its three new shades of pink lipstick. They included the three Pink colored Mustangs as part of a giveaway in this Tussy Cosmetics sweepstakes.
The text of the ad reads: Tussy’s exciting new lipstick line features three racy new shades. Racy Pink, a pale pink, racy pink frosted, shimmers with pearl, defroster, pours on melting light to lips or lipsticks. In a brand new cage of sleek white plastic smartly trimmed with gold, on a swivel base… 1.00. And 5 lucky winners will receive a zippy ’67 Ford Mustang custom-colored to the new Tussy lipstick shade of their choice. Be sure to pick up your contest entry blank at the cosmetic counter.
The colors were new “revved-up” shades of Tussy lipstick, Racy Pink, Shimmery Racy Pink Frosted, and Defroster Pink.
Individuals could participate in the sweepstakes by filling out an entry form that was available at the cosmetics counter of various department and drug stores across the U.S. where Tussy products were sold.
This advertisement for Tussy cosmetics, announces a Mustang Sweepstakes to give three girls in the world a chance to own a pink 1967 Mustang in one of three shades of pink, to match their lipstick. The colors were new “revved-up” shades of Tussy lipstick, Racy Pink, Shimmery Racy Pink Frosted, and Defroster Pink. This ad was published in September of 1966 in Seventeen magazine, so it had to be photographed earlier. The contest is to win a 1967 Mustang even though a 1966 Mustang was used for the early photography. The new 1967 Mustang would be introduced on September 30, 1966.